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Our primary focus is to assist foreign companies in understanding the China market, developing and executing market-entry and go-to-market strategies, and in creating sustainable and successful businesses in China. We also help foreign companies source effectively from China-based suppliers.as well as raise capital to fund their China expansion.
Our professionals are foreign and Chinese nationals with extensive China strategy, operations, legal, banking, market research and marketing experience 
Our China incubation services allow clients to significantly reduce the costs & risks of market entry(china market entry). Clients can leverage our existing China-based infrastructure, thus reducing the need for long-term commitments & expatriate arrangements until the China business case is proven.

Yatsen Associates is a boutique strategy and corporate advisory firm.

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We help foreign businesses understand and access the China market.

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